What is Schoology Aldine?

Schoology Aldine is a learning management system that helps teachers, academic advisors and administrators improve learning outcomes. Schoology’s cloud-based platform features a built-in grade book, a robust messaging system, built-in survey tools and much more. With Schoology, educators can easily create online courses, track student progress and view real-time analytics. Schoology Aldine is used by more than 8 million educators, students and organizations in over 160 countries around the world. Schoology’s product is broken down into three segments: – Teachers is where teachers can share materials, manage assignments and track progress. This segment is free for all users. – Students is where students can participate in discussions, get support from their peers and view their progress. This segment is free for students. – Administrators is where academic advisors can manage settings, create groups and view reports. This segment is free for academic advisors.

Schoology Gets a New Look with Aldine

Schoology Aldine is the go-to learning management system for K-12 schools and higher education institutions. It’s a powerful tool for teachers, academic advisors, and administrators that streamlines processes, facilitates communication, and keeps track of student information. Schoology’s visual identity has remained largely unchanged since its launch in 2012. Because of this, Aldine collaborated with Schoology Aldine to give the platform a new look and feel to match today’s users. We were thrilled to get the call from Aldine asking us to work on their next project: updating the design of Schoology. Our team had worked with them in the past on other projects, and we knew their collaboration was going to be a win-win situation.

Why did Schoology decide to update its visual identity?

When the Schoology team contacted Aldine, they were looking to refresh the visual identity of their platform. The team wanted to give their users a new visual experience while still retaining the brand’s core message and promise. The Schoology Aldine team knew they needed to modernize their visual identity in order to stay competitive. The business landscape has evolved significantly since the platform was first launched in 2012. Back then, the visual identity of the platform was appropriate. But as the world has changed, so too has the visual landscape. The visual identity of Schoology’s website and design language needed to align with their strategic goals and brand promise. This visual alignment would help to attract new customers and retain current users.

The User Research Process

Before the Aldine team started updating the visuals of the Schoology platform, they first did user research. User research is a critical first step in any design project. And for a project of this scale, it was essential. The user research process started with the Schoology Aldine team conducting a detailed competitive analysis of the learning management systems (LMS) market. They looked at different platforms, research reports, and customer reviews. They wanted to fully understand the landscape, identify gaps and understand the needs of their target audience. The team also conducted one-on-one interviews with current and past Schoology users. These interviews helped them get a better understanding of the user’s current experience and needs. What they liked and what they would like to see more of. The user research process also included a brand audit. In order to create a visual identity that aligned with the goals and mission of Schoology, the team needed to understand the current brand strategy. What is Schoology’s brand promise? What are Schoology’s core values? And how does the current visual identity reflect these things?

How we updated the visuals of the Schoology platform

Once the Schoology Aldine team completed the user research process, they were ready to start designing. As part of the design process, the Aldine team created a mood board. A mood board is a visual representation of what you would like the design to look like. It helps to guide each design decision from beginning to end. The Aldine team’s mood board had three main themes: – Education – Technology – Collaboration

Education

Education is an important aspect of the Schoology Aldine platform. Their product is designed to help educators and students succeed in the classroom and beyond. It only makes sense that the theme of education be infused throughout the visual identity. The visual identity of the Schoology brand needed to be timeless. It needed to be flexible and be able to adapt to a variety of different channels and mediums. The visual identity couldn’t be overly trendy or focused on the current moment. That is why the Aldine team chose bold colours and simple design elements. This visual identity would appeal to a wide range of users regardless of their age and technological savvy.

Technology

The technology theme is present in the Schoology Aldine brand because of the technology behind their product. The LMS behind the Schoology platform has the ability to scale and grow with the business. It has the ability to adapt to new products and deliver a great user experience. The technology behind Schoology is what drove the design decision to make the visual identity clean and crisp. The colours behind the technology theme were black, grey and white. These neutral colours were ideal for creating a clean and crisp design. The visual identity would appeal to users regardless of their technological savvy.

Collaboration

The collaboration theme was portrayed through the visual identity by using the colour green. Green is the colour of growth and prosperity. It’s a colour that represents collaboration, growth, and team work.

Summary

In conclusion, the design process of Schoology’s visual identity was a collaborative effort between the Aldine team and Schoology. Both teams worked together to create a visual identity that would engage users and retain their attention. The visual identity of Schoology needed to reflect the company’s core values and promise. It needed to be modern and appeal to a wide range of users. It needed to be flexible enough to work across multiple channels and mediums. That is why the Aldine team created a visual identity that was clean, crisp, and bold.

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