Introduction to Medical Aesthetics and a quick look at its market growth and trends

Medical aesthetics is abroad term that involves medically guided cosmetic treatments and procedures that improves the appearance of patients. All medical procedures that help improving the physical appearance and satisfaction of the patient are covered in Aesthetic Medicine. It uses non-invasive to minimally invasive cosmetic procedures.

Such treatment can make improvements for any body part by playing a specific role andthus help a patient enhance the face or body. According to the Aesthetic Society (US), non-invasive body fat removal was among the top 5 non-invasive operations in the United States in 2020, where 140,314 procedures were performed.

Medical aesthetics include both surgical and non-surgical cosmetic procedures. Liposuction, facelifts, breast implants, radiofrequency etc. are the part of surgical procedures whereas chemical peels, skin tightening procedures, non-surgical liposuction etc. are among the non-surgical procedures.

Data Bridge Market Research analyses that the medical aesthetics market was valued at USD 10.47 billion in 2021 and may further reach to USD 24.84 billion by 2029, and is anticipated to grow at a CAGR of 11.4% during the forecast period of 2022 to 2029.

Growth of Medical Aesthetics

There has been much advancement in Aesthetic medicine since the past few decades. Actually efforts were made to attain a patient’s aesthetic goals that date back to Ancient Egypt, but the options used to be quite limited. One was simple skincare treatments that offered modest results where as another was more involved procedure carried out with hospitalization, anesthesia, and a lengthy recovery, mostly performed by plastic surgeons and specialists.

Well, today there is a middle ground that has a broad range of minimally invasive treatments such as fillers, laser technology, neurotoxins, body contouring techniques, and a few other procedures that give an impressive result with low risk and minimal downtime.

Not to mention these treatments are not only limited to operating room but they are now being performed at aesthetic medicine clinics, medical spas, and doctors’ offices in every city. Moreover, many types of healthcare providers, including plastic surgeons, dermatologists, nurse practitioners, physician assistants, registered nurses, and even aestheticians are also involved depending on specific state regulations.

With more treatments available by a broader range of healthcare providers, aesthetic medicine is getting much more accessible and also more socially acceptable. This recent trend elucidates the current success of Aesthetic Medicine around the world.

Practitioners are offering the specific type of treatment to their patients and this is the real benefit of practicing Aesthetic Medicine. These procedures are voluntary and are performed after seeing that the patient is not suffering from any other illness, is happy and in excellent health. They simply want a minimally invasive and precautionary procedure to manage the aesthetic issue.

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Significance of Aesthetic Medicine

Aesthetic Medicine is an umbrella term that specialises in improving the appearance of a person by treating scars, wrinkles, skin laxity, moles, and liver spots. Traditionally it encompasses dermatology, dental and maxillofacial surgery, reconstructive surgery, and plastic surgery and many more. The demand for healthcare services in aesthetics has increased worldwide as technology and equipment have advanced.

With Medical Aesthetics, patients can easily achieve their aesthetic goals because many aesthetic procedures are quick, effective, minimally invasive, safe, and require little downtime.

There are plentiful of Medical Aesthetic procedures available, but some of the most admired include:

  • Facial injectables (fillers and neurotoxins)
  • Photofacials (lasers, light, or photodynamic therapy)
  • Body contouring and cellulite treatment
  • Laser hair removal
  • Cosmetic surgery
  • Injections of Neurotoxins and Dermal Fillers
  • Chemical Peels
  • Cosmetic Dermatology treatments
  • Microdermabrasion
  • Body Contouring and Treatment of Cellulite
  • Nutrition
  • Hair Transplant
  • Hair Reduction
  • Fat Grafting/Platelet Rich Plasma
  • Laser and IPL
  • Scar Management
  • Venous Treatment
  • Cosmetic Gynecology

Medical Aesthetics Market Dynamics                                            

  • Market drivers for global medical aesthetics market
  1. Increase in the adoption of minimally invasive procedure as people prefer themover traditional surgical procedures. Minimally invasive or nonsurgical techniques have a number of advantages over typical surgical procedures, including fewer scars, discomfort and recovery time.
  2. In rising countries, an aspiration to seem fit and young is growing which has increased demand for aesthetic treatments. Consumers are becoming more attracted in cosmetic operations such as nose reshaping, liposuction, and botox injections etc..
  3. Also, the facial aesthetic devices segment is likely to hold the largest share due to the patient demand for facial aesthetic treatments is increasing, as is disposable income and spending power, as well as the global elderly population.
  4. Accessibility of technologically advanced and user friendly products such as non-invasive fat freezing body contouring systems.
  5. In addition, the rise in the adoption of home-use aesthetic devices and growing disposable incomes are further estimated to provide potential opportunities for the growth of the medical aesthetics market in the coming years.
  • Market restraints for global medical aesthetics market

The clinical risks and complications concerning the medical aesthetic procedures are further projected to impede the growth of the medical aesthetics market in the targeted period. Besides, the social and ethical issues related to the cosmetic treatments might further challenge the growth of the medical aesthetics market in the near future.

Final Words:

As people are getting more and more conscious about their aesthetic goals and there are more treatments available by a broader range of healthcare providers, aesthetic medicine is getting much more accessible and more socially acceptable.

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